The starting point of Kinetic Fonts – Type Moving Forward is the exploration of typefaces designed to be experienced in motion, with movement embedded directly within the font file itself. Through research and interviews with type designers working in this field, the concept of Kinetic Fonts emerged as a new typographic category that evolved over the course of the thesis. It defines typefaces in which motion is not applied afterwards but conceptually integrated into the design process. While such typefaces are often described as experimental variable fonts, this project aims to establish a clear definition and theoretical foundation, providing a framework for their recognition within the world of typography.
The thesis consists of two parts: a theoretical study developing the conceptual foundation for the manifesto, and a practical part translating these ideas into four original Kinetic Fonts. The project was developed at the Bern Academy of the Arts during the spring semester of 2025 as part of the Bachelor’s programme in Visual Communication. It was mentored by Miriam Koban for the theoretical part and Edgar Walthert for the practical part.
The final work was presented as a physical installation at the FINALE25 exhibition, where the fonts were displayed in an interactive setting. Visitors could use a QR code to change the words displayed on the screen and explore the variable font parameters through physical sliders and knobs.